P001 → Eclipse
Packaging \ Product Design \ Typography
CATEGORY:
Beverage Branding and Product Design
APPLICATIONS:
Blender, Adove Illustrator, Adobe Photoshop, Figma
INFO:Eclipse is a vodka brand inspired by underground “club kid” aesthetics and nightlife. This class project involved researching vodka’s history and rebranding it as a high-to-mid-tier product. Drawing from Smirnoff’s accessibility to younger audiences, I aimed to elevate its image while maintaining a youthful edge.
The design features a dark, cyber-sigilism aesthetic, reflecting the rebellious energy of underground club scenes. A sleek black glass bottle enhances its refined, luxurious feel, complemented by gothic-inspired typography with sharp edges.
This project also introduced me to 3D modeling, presenting technical challenges but ultimately deepening my understanding of 3-Dimensional product design and branding.