P005 → PACModern Branding
Social Media / Packaging / Branding
CATEGORY:
Restaurant Branding and Packaging Design
APPLICATIONS:
Adove Illustrator, Adobe Photoshop, Figma
PACModern was a collegiate dance team I was on for four years, which allowed me to gain the experience and skill set of being the a Dance captain, and Artistic Director. Additionally I was in charge of handling our branding when it came to content creation, apparel design, and graphics. One of the main focuses I had when handling our PACModern branding.
Throughout the seasons we had as a team, I was in charge of setting the visual identity and conceptual direction of how PACModern would look within our media sites. The branding and stylization for each season was a reflection off of the season prior to the season that was upcoming.
Additionally, each design system incorporated the photography elements of the team dynamic from the previous season as well. Many of these designs held experimental typography, alternating color dynamics, and visually intermingling textures to symbolize PACModern’s foundational elements of being creative, fun, and authentic dance team.
Additionally throughout the years, I would be in charge of creating merch for our team, and our sub-groups. One merch in particular is Supreme X Hitmen, which is a shirt and tote bag design I made for my dance team sub-group.
For context, we are split into different groups/ lines based on our dance styles; and the group I am under is the Supreme X Hitmen group. I designed the type to be playful and push typographic boundaries.The lettering flows in different directions, but works cohesively in creating a dynamic design. These traits all reflect the traits that can be seen by the way my dance group/line expresses their dance styles.